From Dr. Shane Smith, author of How to Sell When You Hate to Sell
You're good at the work. The selling is the part nobody prepared you for.
The Nice Guy Network is a community for service-based entrepreneurs who want to grow with integrity and support, not pressure and hustle.
You don't need to become a different person. You need the right approach, and people who get it.
$27/month for life. Includes the full N.I.C.E. sales course, weekly live calls, and the community. Cancel anytime.
You're great at what you do
That was never the problem.
You know your craft. Your clients are glad they found you. But somewhere along the way you ran into the parts of running a business that nobody warned you about.
Selling it feels awful. Every version of selling you've been shown asks you to act like someone you don't want to be.
The follow-up keeps getting pushed to tomorrow. The referral you meant to call. The person who said "we should talk." The prospect sitting in your inbox.
Doing it alone is, well, lonely. There's nobody to ask whether the thing you're worried about is normal.
You're not sure you have everything you need. So you keep reaching for another course, another funnel, another tactic.
You don't need to become a different person, and you don't need to do it alone.
What this actually is
A book is where you learn an idea. The Network is where you use it.
The Nice Guy Network is a private community for service-based business owners, built on the same N.I.C.E. Sales Method as the book.
Reading about a method and being able to do it in a live conversation are two different things. The Network is where you build the questions for your own buyer, try them, come back and say what happened, and hear from people who will tell you the truth about how it went.
This isn't a one-and-done course. It's an ongoing support system and learning hub built for people who care about people as much as profit.
What's included
Here's what you get as a member.
One
The community
A private, supportive space with people who share your values. Honest conversations about what's working and what's not. A place to ask questions, get feedback, and not feel "behind."
Two
The full N.I.C.E. sales course
The video course built on the method from the book, worked through step by step. Already read the book? This is where you build the questions for your own buyer and offer instead of reading someone else's.
Three
Weekly meetups & live Q&A
Weekly calls to discuss specific topics, challenges, and wins. Live Q&A so you can get help on your own situation. Accountability so you keep moving instead of stalling out.
Four
Future courses and workshops
Access to future courses built for members. Live and recorded workshops on pricing, messaging, client retention, and more. New resources over time, without surprise upsells.
Five
Whatever the group asks for next
Member-only trainings based on what the community actually asks for. Templates, checklists, and resources for small business owners. A long-term home base, not another group you forget about.
The founding 50
$27 a month, for as long as you stay.
For this first wave, I'm opening 50 founding spots. When those are taken, membership goes to $47/month. That's the whole story. No countdown timer.
Lifetime pricing. Pay $27/month for as long as you stay, while future members pay $47 or more.
Founding member influence. Help shape the community, the topics, and what we build next.
Early access. New content and workshops before they're released more broadly.
Cancel anytime. No contract, no cancellation call, no guilt.
Is this right for you?
This is for you if...
✓ You run, or are starting, a service-based business.
✓ You hate traditional selling, but you're willing to act with the right approach.
✓ You value integrity, kindness, and long-term relationships.
✓ You want ongoing support instead of figuring it out alone.
✓ You'd rather be in a room with people who care about doing this well than one full of people shouting about revenue.
✓ You'll actually show up.
This is not for you if...
- You love high-pressure tactics and closing at all costs
- You're looking for a quick-fix, overnight-success magic trick
- You're not willing to show up, participate, and do the work
- Your idea of marketing includes renting a Lamborghini for a photo shoot
I'd genuinely rather you skip this than join and be disappointed.
Try it for 30 days
I want this to feel like a win, not a risk.
Join and explore the community, the course, and the live calls for 30 days. If you don't feel clearer, more supported, and more confident about growing your business, cancel before your next billing cycle and you won't be charged again.
No drama. No guilt. No hard feelings.
A few quick answers
Before you join
I already read the book. Is this just the same thing again?
How is this different from the HTS cohort?
What if I can't make the weekly calls?
What if I want to leave?
How big is the community right now?
Ready?
Stop doing this alone.
If you're a good person who wants to build a good business, you don't need to become someone else. You just need the right support, the right people, and a way of selling that actually fits you.
The Nice Guy Network is that place.
30 days to decide. Cancel before your next billing cycle and you won't be charged again.
