About Dr. Shane Smith
Nice guys finish... and outlast.
I never wanted to be a salesperson. I spent thirty years becoming one anyway, and then built a method for everyone else who feels the same way.
PhD & MBA
Doctorate in business, specializing in marketing and consumer behavior.
A decade teaching sales
Taught selling to university and MBA students for more than ten years.
Author
How to Sell When You Hate to Sell, the book behind the N.I.C.E. Sales Method.
Thirty years an employee
I took the longer road to entrepreneurship, the same one many of you are on.
Where it started
Family first meant dreams second. Until now.
I learned to be an employee in my first 15 years, but my first job was not what I had in mind. It was sales. I did not know about selling. I certainly had no desire to sell. What was I doing here?
They tried to teach me, but it was like a shark teaching a dolphin to be one of its own.
It just wasn't natural. I had to learn to do it my way, and I did. I mean, it really worked. But I still didn't like the sales world.
Guess what they asked me to teach
So I went back to school, and sales followed me there.
I earned an MBA, and my mentors encouraged me to pursue a PhD. When they said I would have my summers free, they sold me a lie. LOL. But I still loved it, because I found purpose in helping others grow.
Guess what they asked me to teach? Yep. That's right. Sales.
It was all good. I was able to take my unique non-salesy way of selling, the one that already worked for me, and blend it with the corporate sales techniques found in the university textbooks. I went on to teach it to university and MBA students for over a decade.
Soon I was teaching my methods to existing entrepreneurs and helping them grow. Working with them, my dream of being an entrepreneur was rekindled. And I realized that entrepreneurs were regular people, like you and me.
I found that introverted entrepreneurs were just as successful, if not more so, than extroverted ones. This fueled me. I could still do this. So can you.
Why I built this
For everyone who played the family hero.
That guided me to spread the word to everyone like me. To everyone who once had a dream but played the family hero by holding down a job for the paycheck.
You can still do that, but you can also give your dream a try. Yes, it might be scary. Yes, your loved ones might be even more afraid. But you can do it. And you can do it alongside others just like you.
That is why I started The Nice Guy Entrepreneur. I wanted to help people just like me understand that they too can be a great success. Maybe to the world. But also maybe just to their kids and spouse.
In our later years we get some of our time back, but it doesn't mean we have to shut down. We can use this time to start something.
And with The Nice Guy Entrepreneur, I am here to help you finish it.
It's still family first. By bringing you back to life.
Where to go from here
