How to Sell About Contact

Entrepreneurship for People Who Never Felt Confident Enough to Start

 

You've wanted to start a business for years—but doubt and uncertainty about where to begin kept you stuck.

 
This is a supportive path forward, built by and for people like us.
Making Entrepreneurship Approachable for all.
See How This Works

No pressure. No sales pitch. Just clarity.

"I never had a lemonade stand, but I'm ready now."

You never had to be entrepreneurial to become one now. Let's open up your dreams so that you can show the world 'Your World' just what you're made of.

Entrepreneurship felt Risky

You needed to put food on the table, pay for the braces, add the college fund, and just be the steady for the family.

Selling never felt natural

Any time you tried to sell, it felt so uncomfortable and made you feel so awkward. So, not YOU. Or maybe you never even tried, but the thought of it is enough to make you feel uneasy. 

You kept waiting for 'someday'

Not because you are lazy - but because you wanted to do it right. Not going to fail. Nope. It had to be the right time to give it your all.

Hi, I'm Shane.

 I've lived on both sides of entrepreneurship.

Before academia, I built and worked in real businesses. Later, I earned a PhD in business and spent years helping entrepreneurs grow—while quietly wrestling with my own discomfort of starting and taking action.

I created The Nice Guy Entrepreneur to be the resource I wish I'd had—one that combines real-world experience, clear frameworks, and human encouragement. 

 

Read my story

How this helps - without pressure

Start with Understanding


We begin by reframing fear, selling, and entrepreneurship so they make sense to you

Take a Course
Learn practical Frameworks


Simple, ethical systems that work with your personality—not against it.

Schedule a Call
Move Forward Supported


Courses, community, and resources that let you take steps without feeling alone.

Join the Nice Guy Network
See How This Works

No pressure. No sales pitch. Just clarity.

Ways to Explore Entrepreneurship Here

- We Walk Together - 

Learn at your own pace

Articles, videos, and reflections to help you think differently.

Start this course
Learn to sell without feeling Salesy


Take the How to Sell when you Hate to Sell course, on your own, or in a small group of others just like you.

Learn about the course
Learn with Others

Community and group experiences for encouragement and accountability. Always with others just like you. Never alone.

Join the Nice Guy Network

In the past month, I have done more than I have done in three years. Thanks Shane!

Shelby S.

Scott O.

I used what we learned in the course and got my first sale!

I can’t begin to express the deep transformation that occurred in every aspect of my life

Rebecca Night

I love having someone to talk to about where I am. No matter if it is good or bad.

Tim F.

See How This Works

No pressure. No sales pitch. Just clarity.