You don’t have to become pushy to become profitable

If you’ve been avoiding follow-ups, sales calls, or making the offer, this book is for you. How To Sell When You Hate To Sell gives solopreneurs a practical way to sell with clarity, confidence, and integrity.

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If you keep avoiding sales, your business will stay stuck.

As a solopreneur, you already wear every hat in your business. But when it’s time to have a sales conversation, you hesitate, stall, or disappear. You know you “should” follow up, reach out, or make an offer, but it feels pushy, awkward, or just not like you.

“How To Sell When You Hate To Sell” is written for solopreneurs just like you: people who care deeply about what they do, want to serve their clients well, and are finally ready to stop avoiding sales conversations.

This book gives you a simple, honest way to approach sales so you can talk about your work, make offers, and sign clients without feeling fake, forceful, or salesy.

What you’ll be able to do after reading this book

Instead of scripts and pressure tactics, you’ll get practical tools you can use in real conversations with real prospects. You’ll learn how to:

Rethink “sales” so it stops feeling like manipulation and starts feeling like service
Identify and shift the beliefs that make you avoid sales calls, follow-ups, and money conversations
Start natural sales conversations without sounding scripted or desperate
Ask better questions so prospects feel understood instead of “pitched”
Talk about your offers clearly without rambling, overexplaining, or discounting yourself
Handle objections calmly without getting defensive, discounting, or giving up
Follow up without feeling like a pest, using simple, respectful messages
Create a simple sales rhythm that fits your personality and your schedule as a solo business owner

You don’t need to become a “salesperson.” You just need a way to sell that respects both you and your clients.

This book is for you if…

You’re a new or existing entrepreneur and most of your business comes from the opportunity to talk with others
You often delay or avoid sales conversations, even when someone has already shown interest
You worry that talking about your offer will make you look pushy, desperate, or self-promotional
You’ve invested in your skills and delivery, but your income doesn’t match how good you actually are
You’re ready to treat sales as a learnable skill, not a personality trait you’re missing

About the Author

Dr. Shane Smith has worked with entrepreneurs and small business owners for decades. As an uncomfortable salesman, turned university professor, turned entrepreneur, Shane developed a sales method that worked for him. After trying it "their" way, he knew that there had to be a better way, or he would fail. Decades later, he has applied his professional corporate sales training with his PhD knowledge in Consumer Psychology that he has now shared with thousands, making many of his students top sales reps and successful entrepreneurs.

In “How To Sell When You Hate To Sell,” Shane distills real-world conversations, coaching experiences, and proven frameworks into a clear, practical guide you can actually use. No hype, no high-pressure closing tricks, just a straightforward way to talk about your work and get paid for it.

Join the waitlist for "How to Sell When You Hate to Sell"

Add your name and email below to get first access when the book launches. You’ll also receive practical resources to help you start having better sales conversations right now, even before the book is released.

Early notification when the book is available
Special launch-only bonuses and resources
Occasional tips on selling as a solopreneur who hates “selling”

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You will be the first to know.

Questions you might have

Q: When is the book coming out?
A: I’m currently finalizing the manuscript and release details. By joining the waitlist, you’ll be the first to know the exact launch date and how to get your copy.

Q: Is the waitlist free?
A: Yes. Joining the waitlist is completely free. You’ll only pay if you decide to purchase the book when it’s released (Amazon).

Q: I really hate selling. Is this book still for me?
A: Yes. This book is written specifically for people who dislike or avoid selling. You don’t have to become someone else; you’ll learn how to sell in a way that fits your personality and values.