Who this is for:

This Is for Experienced Business Owners Who...

• Have been in business long enough to trust their instincts
• Have tried different approaches, books, videos, or techniques
• Can maybe sell-but maybe doesn't like to
• Feel selling is something holding them back from new levels
• Know that finding a new way might unlock something more

What's Not Working?

You're Not Broken - 'Their' Idea of Selling is not for You

You've made sales work. Sometimes really well. But if you're honest:

• Some conversations flow easily, others don't
• Follow-up slips through the cracks
• Pricing discussions feel awkward
• Sometimes, be honest, you even avoid initiating contact because you want to avoid the sales conversation itself

What This is NOT:

This Is Not Another Sales System

Most of 'Their' sales training falls into one of three camps:

• Aggressive, high-pressure systems that don't fit who you are
• Corporate structure that feels too boxed in
• Mindset-only advice that never translates into action

Why This Works:

A Simple Structure You Can Fall Back On

The N.I.C.E. Sales Process isn't designed to replace what you already know. In fact, if you struggled with the above system types, what you already know just might be your superpower. 

The problem isn't know-how. It's not having a sales system that works with your personality. One that doesn't ask you to become more aggressive, more structured, or more of something that you are not. This isn’t a rigid framework or corporate playbook — it’s a simple structure you can use with your own voice and experience. It gives you stability without turning you into someone else.

The N.I.C.E. process gives you:

• A simple, human flow
• A system that uses what you already do well as a good human being
• Something that takes most of the pressure off of you
• Something that lets the buyer out of their defensive mode and leaning forward to ask YOU for more

Learn from someone that you know and trust

With over 30 years of sales and education experience, Shane is a veteran educator and business owner with a purpose to make entrepreneurship more accessible to those who desire it but may not feel welcome to it.

What You'll Walk Away With

• A step-by-step structure you can trust
• Easier pricing conversations
• Less overthinking before asking for the sale
• Confidence that comes from process-not hype
• Comfort in initiating the sales conversation

Why This Is a Cohort (Not Just Content)

Sales confidence doesn't come from watching more videos.

It comes from:

• Practice with others
• Real conversations
• Seeing how others like you handle situations
• Learning from peers
• Inspired by peers

The cohort provides:

• Weekly live sessions (4)
• Practical discussion, not theory
• Peer support at a similar stage
• Guidance without judgment

This Is Not for Everyone

• People who want aggressive or manipulative tactics
• Anyone looking for shortcuts or gimmicks
• Those who want scripts that don't sound like them
• Anyone unwilling to refine their approach

This is for people who want sales to feel clean, human, and conversational.

The Real Outcome

This isn't about becoming obsessed with sales.

It's about removing the quiet friction holding your business back.

When sales feels comfortable:

• Revenue becomes more predictable
• Decisions get easier
• Confidence improves naturally
• Growth becomes profitable