Entrepreneurship for People who never felt like "Entrepreneurs".

You've always wanted it. You now have the experience. But you've been held back. Maybe it was you. Maybe it wasn't. But it's time.

Entrepreneurship felt Risky

You needed to put food on the table, pay for the braces, add the college fund, and just be the steady for the family.

Selling never felt natural

Any time you tried to sell, it felt so uncomfortable and made you feel so awkward. So, not YOU. Or maybe you never even tried, but the thought of it is enough to make you feel uneasy.

You kept waiting for 'someday'

Not because you are lazy - but because you wanted to do it right. Not going to fail. Nope. It had to be the right time to give it your all.

Hi, I'm Shane.

I've lived on both sides of entrepreneurship.

Before academia, I built and worked in real businesses. Later, I earned a PhD in business and spent years helping entrepreneurs grow—while quietly wrestling with my own discomfort of starting and taking action.

I created The Nice Guy Entrepreneur to be the resource I wish I'd had—one that combines real-world experience, clear frameworks, and human encouragement.

Read my story

How this helps - without pressure

Start with Understanding

We begin by reframing fear, selling, and entrepreneurship so they make sense to you

Take a course

Learn practical Frameworks

Simple, ethical systems that work with your personality—not against it.

Schedule a 1:1 call

Move Forward Supported

Courses, community, and resources that let you take steps without feeling alone.

Download the guides

Ways to Explore Entrepreneurship Here

- We Walk Together -

Learn at your own pace

Articles, videos, and reflections to help you think differently.

Start this course

Learn to sell without feeling Salesy

Take the How to Sell when you Hate to Sell course, on your own, or in a small group of others just like you.

Learn about the course

Learn with Others

Community and group experiences for encouragement and accountability. Always with others just like you. Never alone.

Join the Nice Guy Network

In the past month, I have done more than I have done in three years. Thanks Shane!

Shelby S.

Scott O.

I used what we learned in the course and got my first sale!

I can’t begin to express the deep transformation that occurred in every aspect of my life

Rebecca Night

I love having someone to talk to about where I am. No matter if it is good or bad.

Tim F.

You don't have to decide everything today.

Entrepreneurship isn't a switch you flip—it's a path you explore. If you've been carrying this idea quietly for a long time, consider this your invitation to take one supported step.

Call To Action

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